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Aug 8 2011

Why is being easy so important?

Road_trip_2
Websites are tools -- tools for communicating, for socializing, for decision-making, listening, purchasing, and on and on.  People don't go online just to be there, click the buttons, fill out forms, and scroll around.  That may sound like surfing, but surfing has the goal of entertainment which is generally met by content, not mechanics.  

Think of a roadtrip.  Road trippers are not entertained by starting the car, shifting gears, or turning the steering wheel.  The joy comes from the feeling of progressing to their destination, listening to their music, chatting with their friends, and ultimately arriving at their destination, having met their goal.  However, the mechanics of driving the car have to work.  They have to be easy, to provide a good experience.  

The car may not win a lot of points for working properly, but it will lose a ton if it doesn't.  So, it had better work as it is supposed to.

Your website is a tool.  It needs to be easy to use as it ushers the user along to that final goal.  Is It Easy? was founded to help you answer that.  

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